by Alfred Moreschi | Aug 19, 2021 | Freelance Graphic Design, Vehicle Wrap Design
I recently had the opportunity to help a friend get her new business established from the very start. She came to me with a name, a couple colors and the outline of the direction she hoped her new venture would take. I started with designing the logo using the two...
by Alfred Moreschi | Oct 29, 2017 | Logo Design
I recently designed a logo for Susan Swope who wanted something to distinguish and identify her ownership of saddlebred horses. It needed to be something simple enough to work into brass to apply to her horse’s harness and saddlery. When I was working out some...
by Alfred Moreschi | Aug 25, 2017 | Brochure Design, Freelance Graphic Design
We’re all looking for ways to make our lives easier and there’s not too much wrong with taking the easy way out of responsibilities that have become tedious or overwhelming. Sometimes the easiest way to get something done is to have someone else do it for...
by Alfred Moreschi | Mar 5, 2017 | Book Design, Freelance Graphic Design
Because we can’t help but judge a book by its cover it’s really important to make sure the cover is attractive and quickly conveys the sense of the book. When you have to get your message across in just a few seconds you need to boil everything down into a...
by Alfred Moreschi | Feb 24, 2017 | Illustration
Honor Flight – Bluegrass Chapter asked if I could make Uncle Sam give a salute for a campaign to promote an upcoming Honor Flight for World War II and Korean veterans. It was a little difficult to get it to look right, but in the end it was an effective way to...
by Alfred Moreschi | Feb 3, 2017 | Vehicle Wrap Design
If you’re like most people in business, doing the actual work is the easy part of the job. The toughest part is making your clients remember your name when they actually need the kind of service you are selling. Businesses use many ways to keep their name out...
